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Li Yuchun'S Appearance On The Cannes Stage Is Inseparable From The Endorsement Brand

2014/5/27 10:08:00 354

Li YuchunCannesEndorser


At this Cannes Film Festival, Julian Moore received the most attention. The Chinese media gave the headlines to Li Yuchun, who together with the famous Iranian director Abbas presented the awards. In the eyes of conspiracy theorists, they share the same background - they are both spokesmen of a French cosmetics brand.


To avoid the suspicion of advertising, we call this cosmetics company "Oji" in the way of "Emperor's New Clothes". Of course, this is more mysterious. Many conspiracy theories share a similar view, that is, a big tycoon controls the whole situation behind the scenes - Oji has been the official cooperative brand of Cannes Film Festival for 17 consecutive years. Then, everyone began to look for clues: why are there so many women judges at this Cannes Film Festival? Because the audience of Oji is mostly women; Why did Julian Moore get the movie queen? Because she is the spokesman of Oji; Why can Zhang Yimou's film "Return" participate in the exhibition? Because Gong Li, the heroine of the film, is also the spokesman of Oji... Oji has controlled the whole Cannes Film Festival. The question is why only this year's judges of the Cannes Film Festival are female? Why can't Return be included in the competition? Why are Li Bingbing and Fan Bingbing the spokesmen of Oji, but they didn't come (don't you think Gong Li and Li Yuchun are enough)?


In an interview, Li Yuchun said that she knew Abbas was an Iranian director, but she had not seen his film. In fact, Li Yuchun had not even seen "Return" - it was obvious that Li Yuchun could not get on the Cannes stage without O Ji. But it's a bit hard to say that Ogi can control the candidates of Cannes film queen. In fact, Julian Moore can only be regarded as icing on the cake after taking the film. The strategy of Ogilvy is that there is always one suitable for you. At this Cannes Film Festival, including Jane Fonda, Eva Longoria and others, nearly 20 Ogilvy spokesmen took the red carpet. From May 14 to May 24, there were every day, covering stars from all countries.

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