Three Light Luxury Brands First Show Nanjing Light Luxury To The Department Store "Throwing Hydrangea"

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When a group of brands such as P, H&M, C&A and UNIQLO entered the newly emerging department stores, "fast fashion" consumption began to rise in Nanjing.

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< p > however, a kind of light luxury that is different from fast fashion is quietly attacking.

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< p > "at present, most of the a href=" //www.sjfzxm.com/ "> brand < /a > has been determined. Light extravagance will become the main theme.

Jiangning Tong Xi Lai Du is preparing for the opening ceremony. The relevant responsible person said that the light luxury brand is on the rise, and the business position of the complex will be adjusted accordingly.

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< p > and Xinjiekou commercial circle has frequently thrown Hydrangea to new department stores.

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< p > < strong > three light luxury brands first show Nanjing < /strong > /p >

Last weekend, light luxury brands PourLaVictoire, KelsiDaggerBrooklyn and ROVIMOSS staged the first show in mainland China in Nanjing, P.

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Like "P" and many rising a target= "_blank" href= "//www.sjfzxm.com/" designer /a, the popularity of PourLaVictoire is also related to the word of mouth of "fans".

Since August 2013, Hollywood actress Cammeron Diaz has been the design director, and Selena Gomez and Lindsay Lohan have been photographed in KelsiDaggerBrooklyn, and soon established their fame in the US.

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< p > reporter understands that the price range of these three light luxury brands is: handbags ranging from 1000 yuan to 6000 yuan, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > in 900 yuan to 6000 yuan.

"It can guarantee a certain degree of quality and quality, but the price is relative to the people."

One industry insider said this is the charm of light luxury.

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< p > to look at the whole country, the trend of the concentrated force of light luxury goods has been quite obvious since the fourth quarter of 2013.

In addition to COACH, EmporioArmani, MichaelKors and other familiar brands, Zilli, JohnLobb, LvankaTrump and so on have been settled in major cities.

"The common feature of these brands is that they possess the lineage of first-line brands, and they are also very design conscious and unique, but they also take into account the relatively young and changeable mentality of consumers. The most important thing is that the downward trend of their prices and grades will enable more people to afford it."

The industry said, for example, the British brand AlexanderMcQueen's sub line MCQ, the price is cheaper than the main line nearly 40%.

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The shopping mall is frequently criticized for its duplication and simplicity in P format.

But now, the gap between mid and upper consumption is being filled.

Reporters from several large shopping malls to introduce the brand and format adjustment, many have planned to introduce a large number of first-rate department stores, have begun to "light luxury" under the concept of layout.

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< p > "when the opening hours are approaching, light luxury brands will be the focus of introduction."

Tong Xi Group official told reporters that there is no doubt that light luxury brand is on the rise.

"After we have two mass consumption items of holiday department stores and WAN Shang city, we will become an example of Jiangning's commercial body."

According to its disclosure, 80% of the established brands are for the first time in Jiangning or even Nanjing.

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< p > promote PourLaVictoire and other three light luxury brands to enter the Golden Eagle Business in China. They are also looking at the high cost performance of this category.

Wang Heng, chairman of Jinying commerce, said that the acquisition of skinmint60% of American brand dealer was not long ago. The demand for light luxury consumption has been discovered and excavated.

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< p > < strong > Nanjing department store began layout < /strong > /p >

< p > "many plans to make high-end shopping malls have shifted their vision from the first-line brand to the light luxury brand."

A senior member of the Department Store believes that there is a general view that there is a large number of consumer groups between public consumption and luxury goods, such as white collar with high income.

They want products with high quality and high quality, but they are not as expensive as international luxury goods.

"From the present point of view, the consumption orientation of many business circles in Nanjing has just started, believing that this is one of the breakthroughs in many new department stores."

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The number can also be explained by < p >.

Data from Bain consulting show that the growth engine of the global luxury market is moving from the East represented by China to the West and the south, and the growth rate is expected to fall to 4% this year.

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In contrast, P is the strong rise of light luxury brands. According to the data released by the World Luxury Association in 2012, light luxury consumption accounts for 35% of the whole Chinese luxury consumption group, but its rising speed is fast. In the department stores, the consumers of light luxury goods are 25% more enthusiastic than the top ones.

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