Focus On Industry Exhibitions: Restore Industry Confidence, And CHIC Will Start Again With Full Packaging

CHIC2023 (Spring) Exhibition Area Plan

According to the statistics of three years' exhibition data, it is expected that this exhibition will have 12W+professional visitors from all over the country, of which the professional visitors from North China, Northeast China, Southwest China, Central China and other markets account for more than 80% of the total visitors, which can be said that CHIC focuses on the invitation of market visitors, focuses on the actual business effect of exhibitors, breaks the traditional disadvantage of seeing more than buying, and truly achieves a super ability to aggregate upstream and downstream resources. It precisely focuses on the outbreak of potential business opportunities in the three-day exhibition period, so that every exhibitor can "return with a full load, worth the trip".

So how does the sponsor carry out audience recruitment? What efficient channels and high-quality measures have been taken? Listen to us. This time, the sponsor will expand horizontally and vertically through seven channels, and use the combination of online and offline methods to accurately and efficiently invite professional visitors.

Through in-depth cooperation with more than 100 professional media, and at the same time, five types of efficient publicity media, including strategic cooperation media, chief cooperation portal, key cooperation media, official We Media, and special support media, help brand innovation with unlimited volume. With the help of CHIC's powerful media resources, the sponsors, exhibitors and audience share the same frequency resonance to achieve effective publicity closed-loop. At the same time, we will increase the power of emerging media communication means. Baidu, Tencent and short video departments are expected to have more than 3 million targeted traffic exposure, targeted targeting 400000 industry insiders, and tens of millions of natural traffic exposure, so as to achieve high-frequency, accurate and massive release of exhibition information and provide strong support for audience invitation.

Logo of some cooperative media

Based on the service industry, service audience, and service enterprises, the number of members of the small program of China Garment Association, as one of the sponsors, has exceeded 100000. This year, it will comprehensively carry out iterative upgrading, broaden various information links, create a think tank service column, strengthen the interaction function of the industry search engine, expand online and offline linkage modes, and carry out industrial chain cooperation Cross border cooperation, cross regional cooperation and other fundraising modes are expected to achieve 50W+member recruitment, create an efficient online supply and demand exchange platform for the industry, lay a good foundation for the exhibition audience fundraising, and open up efficient communication channels.

At the same time, CHIC's official WeChat official account has a 20w+targeted audience, the latest news of the exhibition continues to be targeted, and a number of exhibition service functions have been opened to further expand the publicity channels, add service methods, and explore potential business opportunities.

Recently, with the optimization and adjustment of the national epidemic prevention and control measures, overseas orders have also recovered. As a very large-scale international clothing exhibition in Asia, overseas procurement and international cooperation have always been a major feature of CHIC. This CHIC2023 (spring) will join hands with high-quality enterprises from France, Russia, the United States, Germany, the United Kingdom, Canada, Italy, Switzerland, India, Portugal, Romania, Brazil, Spain and other countries to provide more international cooperation opportunities for exhibitors and friends.

At present, various clothing associations, clothing chambers of commerce, commercial distributors' associations, cross-border e-commerce associations, online and offline new retailers' associations, and professional clothing markets in national markets at the provincial, municipal, and even district/county levels throughout the country are loyal partners of CHIC for many years. More than 1000 partner associations across the country have now opened a large group size, It is expected that there will be more than 15000 business leaders in various regions, including agents, franchisees, purchasers, online and offline well-known brands and other industry leaders, who will come to the scene with the business needs accumulated over the past three years and demand new opportunities.

CHIC has always taken "improving exhibition efficiency" as the first priority, and targeted different types and forms of trade docking activities to meet the trade needs of exhibitors and visitors during the exhibition. In 2023, with the recovery of the economy and the improvement of confidence, CHIC 2023 (spring) specially prepared 66 in-depth matchmaking meetings on the site, which covered various needs such as agent joining, purchase ordering, overseas purchase, platform investment, talent selection, cross-border e-commerce, etc. The professional buyers participating in the matchmaking meeting are selected by the CHIC Organizing Committee, and through careful communication in the early stage, the authenticity and reliability of each purchase demand are ensured.

To expand the global market and efficient trade platform, 2023 China International Clothing Expo (Spring) will create a brand of clothing exhibition with professional services. We are looking forward to the annual industry feast!