"National Outdoor Popularization Plan" Equipment List Announced, Pathfinder Became The First Choice In 20 Items

Faced with the lack of public awareness of the potential risks of outdoor sports and outdoor equipment, China Exploration Association launched the "national outdoor popularization plan" on July 15, 2021. In order to implement the ideas and ideas of the national outdoor popularization plan, implement the relevant standards such as the Explorer behavior guide, strengthen the public's awareness of outdoor equipment, establish correct equipment concept, and promote the healthy and orderly development of China's exploration industry, Middle exploration On December 9, the association formulated and released a list of a series of exploration equipment.

　　 Pathfinder It has become the preferred brand of 20 kinds of products in the compulsory equipment and optional equipment list of the national outdoor popularization plan. It includes 20 categories of camping and hiking equipment, such as stormsuit, fleece jacket, quick drying clothes, outdoor shoes, backpacks, water tools, climbing sticks, gloves, sun visors, sun proof clothes, tents, sleeping bags and damp proof mats. This reflects the leading position of Pathfinder as the first outdoor brand in China and the high-tech attribute of its products.

The national outdoor popularization program, which benefits 170 million outdoor people, aims to promote the whole people's outdoor and fitness, improve the safety level, help China's outdoor industry develop comprehensively, rapidly and sustainably, and create a healthy and high-quality outdoor environment for all. The list released this time mainly aims at skiing, camping and hiking, including mandatory equipment list and optional equipment list. Among them, the mandatory equipment list is the necessary equipment to ensure the basic life safety of participants and ensure the smooth progress of exploration activities.

　 The first choice of outdoor Pathfinder

In 2020 alone, Pathfinder won 20 industry awards and 8 patents. Thanks to its solid scientific and technological foundation and product innovation ability, it has been awarded the title of "No.1 brand in the industry" in China's brand power index issued by China's leading brand rating authority, chnbrand, under the guidance of science and technology department and consumer goods department of the Ministry of industry and information technology for six consecutive years. At the same time, Pathfinder Our products have won many awards such as Red Star Award and German ispo. As one of the "integrators", Tief, Pathfinder's polar bionic technology platform, has also been further developed, and has made a number of independent research and development achievements, including waterproof and moisture permeability technology, sun protection technology, dry and cool technology, warmth preservation technology, multi-functional protection technology, cool sense technology, anti-static technology, intelligent light change technology and so on.

In 2021, Pathfinder will continue to cooperate with China Aerospace and China's South (North) polar expedition in many fields. During the shenzhou-12 and shenzhou-13 manned space missions, Pathfinder has undertaken the research and development tasks of more than 10 products, such as working clothes, leisure clothes and sleeping bags. Pathfinder integrates the aerospace high-tech applied by products such as spaceflight cabin work clothes into the daily outdoor equipment development, so as to continuously optimize and upgrade the mass products, integrate technology into the products, and enhance the consumer experience.

In November 2021, two groups of members of China's 38th Antarctic expedition set out from Shanghai in the uniform of Pathfinder to start the Antarctic scientific expedition. Pathfinder has been providing equipment support in extremely cold environment for 13 consecutive years. It is the only one of many shoe and clothing listed companies in China. On the eve of the "Snow Dragon 2" departure, Pathfinder and China Polar Research Center signed a brand cooperation agreement. In the next three years, Pathfinder equipment will continue to be selected products for China's north and south polar expedition and escort the Chinese south (North) polar expedition team.

Pathfinder also integrates the high-tech application of professional polar work clothes into the daily outdoor equipment development. On the occasion of China's 38th Antarctic expedition, Pathfinder has released a global limit of 2000 copies of polar cold proof clothing in honor of all scientific researchers who have contributed to China's South (North) polar expedition. The replica not only restores many appearance details of polar work clothes customized by pathfinder for the Chinese Antarctic expedition team, but also upgrades and optimizes the scientific and technological content among them, adding Tief Pro x2 waterproof technology, Tief as X3 durable antistatic technology and Tief fresh Many practical outdoor technologies, such as x2 fresh technology, allow consumers to experience the safety and comfort brought by professional polar technology.

future Pathfinder We will continue to improve product specialization, strictly control product quality, give full play to our own scientific and technological advantages, lead the development of the industry with strength and mission, and continue to explore the development space of domestic outdoor sports market. We will help China's outdoor industry develop comprehensively, rapidly and sustainably, and create a healthy and high-quality outdoor environment for the whole people.