Yellow River Fashion City: Nine Suggestions To Deal With The Epidemic And Solve The Difficulties Of Merchants

A sudden epidemic has had a huge impact on various industries. Faced with this reality, the clothing wholesale market is a business district seriously affected by the epidemic, so how to find business opportunities to seize opportunities and turn crisis into business opportunities under the disaster? In order to deeply understand and analyze the changes and difficulties encountered by the Yellow River Clothing City under the COVID-19 epidemic, better predict the future trend of the clothing industry, and understand the impact of the COVID-19 epidemic on the Yellow River Clothing City and consumers, the epidemic is now gradually controlled.

In the past, March and April were peak seasons in the clothing industry, but what situation is the clothing market facing now? The construction was delayed, the clothing industry market and the winter clothing brand inventory continued to be overstocked, the spring new models could not be launched, and offline physical stores were empty. However, closing down requires a lot of staff and rent. However, in the face of the epidemic, it is only a drop in the bucket to rely on the owner and mall management to reduce rent, exempt management fees and other measures to alleviate it. As the epidemic gradually enters a stable and controllable stage, the clothing industry will find new ways and develop new models to "survive".

Humen Huanghe Fashion City responded quickly and actively to the epidemic. We will strictly prevent and control personnel from entering the shopping mall, kill and disinfect to ensure the safety of merchants, and issue support funds and other measures to overcome difficulties with merchants.

　　 Huanghe Fashion City The operation center put forward "nine suggestions" to let the confused and tangled merchants get their thoughts.

1、 Go into battle in person and reduce it appropriately

The epidemic situation has become more severe, and the economic contraction has worsened. Bosses who are at home on weekdays can now go into battle to sell goods for their own shops. Emphasize the role of employment, and continue to "subtract" through downsizing, reducing the proportion of investment, etc.

　　 2、 Use surrounding resources to generate income

Due to the impact of the epidemic, people throughout the country are less likely to go out, and the proportion of time spent online is increasing. In this regard, we can use WeChat friends circle, Tiao Yin, relatives and friends to sell clothes, thus generating revenue.

　　 3、 Learn online sales by virtue of e-commerce platform

Under the continuous environmental change, clothing is sold through large-scale e-commerce platforms. For example, Taobao, Jingdong, Pinduoduo are good choices. Under the impact of the online e-commerce industry on traditional stores, it follows the new wave of social development, constantly self-learning, and explores more new sales channels.

　　 4、 Look for styles and become the mainstream of the market

With the epidemic gradually entering a stable and controllable stage, and with the government promoting the resumption of production in the garment industry, many garment industry manufacturers are also busy preparing for a new phenomenon of resumption of production. If here, clothing merchants will find new clothing styles such as unique tailoring in spring and summer 2020, which will make commodities unique and seize the empty window period of the current clothing market to become the mainstream of the market and create high profits.

　 5、 Interaction+return visit to activate customer needs

Affected by the epidemic, it is bound to affect the lack of communication between businesses and customers, resulting in the loss of some customers and other situations. Plan product sales interaction (such as Taobao Wetaobao's new interaction with customers, WeChat friends circle, WeChat public account platform, etc.) and subsequent purchase return visit (by phone, email, mobile phone SMS, etc.) to ask customers for satisfaction, so as to refresh the store's sense of presence in customers and stimulate demand. Be the key now!

　 6、 Stop loss in time to reduce inventory backlog

The clothing industry is most afraid of oversupply and overstock. As a direct result, the goods cannot be exchanged for cash, and the goods are available without money. Merchants can stop loss and reduce inventory in a timely manner by means of lottery returns, clothing sales at low prices, etc. The goal of 2020 is to "live".

　 7、 A wave of prizes and benefits to promote business customer exchanges

Properly use the online platform lottery tool, use the overstock of commodity inventory as welfare prizes, distribute shop coupons and other ways to carry out welfare lottery for customers. Make the epidemic crisis and promote further communication between businesses and customers.

　　 8、 Seeking Survival and Developing Clothing Agency

When all walks of life are impacted, finding a way out is particularly critical. Look for spring and summer products in the same market and floor, and develop agents for clothing sales. So as to reduce the inventory backlog and increase the volume of external sales of products. Although there is not much profit, it is important to live in a market where the real economy is still struggling!

　　 9、 Take my opportunity to embrace the new future of autumn and winter styles

As the epidemic situation has not yet been clearly lifted, the clothing industry may continue to be depressed in the first half of the year. Focus on the present and the future. Seize the opportunity to shift the focus of clothing to autumn and winter style design, production, etc., to fight a hard battle for clothing preparation in autumn and winter in the second half of the year.

Under the epidemic, only the market and merchants worked together to overcome the difficulties Huanghe Clothing City The management's active response can easily see that they are eager for the merchants to reach, and they can come up with ideas for the merchants to create a harmonious business environment.