Vans Recently Launched The Classic Slide Shoes Era Upgrade And Comfort Version.

According to the world clothing shoes and hats net,

Recently, a new product has been launched around the world: the upgraded version of the classic skateboard shoes Era and the comfort version of ComfyCush Era.

Vans Era was born in 1976.

The shoe with the legendary skateboard Tony Alva and Stacy Peralta has a thicker lining than the first pair of shoes produced by Vans. The biggest difference is the foam pad on the upper edge of the shoe, which makes the slip hand more stable and comfortable when worn.

The new Era is not much different from the old one in appearance. The biggest difference is the addition of a ComfyCush insole to enhance the foot feeling.

The first three colors are priced at 60 US dollars (about 400 yuan).

Era shoes are similar to Chunk Taylor in CONVERSE's position in CONVERSE.

CONVERSE has been upgrading its Chunk Taylor Taylor in the past. It has been criticized that the skateboard shoes with "no glue and no Vans" have begun to make their shoes softer.

The popular trend of "soft soles".

"ComfyCush Era reflects how Vans meets the changing needs of consumers."

Nathanial Lott Lott, senior director of footwear design, said in a press release.

Comfort is not the sole criterion for the sports shoe industry.

Only Skechers, who touts walking shoes, has always taken comfort as the main selling point, while Jordan shoes, which sell basketball shoes, emphasize the performance. Vans, which sells skateboard shoes and music subculture, emphasizes wearable and colorful designs.

But as Nike and Adidas constantly introduce new soles technology in the fierce competition, and at the same time, all the players are drawn to the same market by the sports and leisure wind blowing. No matter which sports designed shoes, comfortable walking is the premise of buying, so the soles of comfortable shoes gradually become a new industry threshold.

According to the Vans press release, the updated ComfyCush Era shoes "feel like you are walking on the cloud", which is almost nothing like ADI's launch of Boost and Nike's launch of React technology.

Vans brand itself has regained rapid growth in the past two years with the help of street breeze.

The latest three quarter earnings report of parent group VF shows that the year-on-year growth of Vans 25% has promoted the group's revenue growth from 8% to $3 billion 940 million, exceeding the expected $3 billion 870 million.

According to a survey conducted by the investment bank Piper Jaffray for 6000 years in the United States, the support of American teenagers for Vans Vans has been the biggest increase in footwear products, from 9% of the top 9% a year ago to 16% of the spring survey results.

However, at the same time, Vans and its rival CONVERSE, the same flagship Puma, are eyeing. The latter two brands are also adopting the marketing method pioneered by Vans: integrating into the subculture, hosting live music parties and making famous people.

At this time, the promotion of the comfort of shoes may affect the decision-making of consumers.

Vans has opened a new round of marketing activities around the world, introducing the new version of Era shoes with the slogan of ComfyCush High School.

Marketing activities began in Broolyn, New York, from 21 to February, and then went to London, Shanghai and other global cities.

The brand first posted the black and white classic Era poster in the outdoors. When the shoes were officially released, they would cover the new color version posters, and the young people were still having parties and revelry in the advertisement.

However, today's rebel skateboard brand has to convince consumers, "comfort" has become a new premise.

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