Display Is Also An Art, A Good Display, Crowding The Next Door.

There is a good saying, side hangs well done.

The quantity is indispensable.

Such an important way of display, of course, deserves our careful study. Today, B.YCR will talk about side hanging display.

Side hanging display is a display form that hangs clothes on the shelves. It belongs to the IP category. We usually use the following three ways to do side hanging in the store.

Piano key method

Also known as the interval method, we can use the deep, light, deep, shallow interval display of clothing color, which is suitable for products with serialization and combination.

Just like music, there is a sense of rhythm, which makes the visual sense of the customer very comfortable and the overall visual effect is distinct.

Two, gradual change method

Gradual change is to display products in accordance with the brightness and purity of colors. The products look very rich in color, and have a strong sense of order and beauty, and the sense of space extension. They will unconsciously attract people to move forward.

Three. Repetition method

1. Duplication of form

Regular and repeated arrangement of commodities has a uniform, neat and beautiful sense.

Like the combination of shoes and bags in the picture below, we call the form. If we repeat this form, it is the form repetition method.

2. Color repetition

When you are hanging out, repeat colors according to certain color rules.

3. Element repetition

This kind of side hanging has a strong sense of series and is especially suitable for product design with strong sense of design.

Attention to side hanging display:

I have talked about the specific display methods, as well as some side hanging points.

Note 1: control the number of colors hung on the side.

A good visual effect is bound to have a clear color impression.

So the visual impression is not easy, a color or two colors can be, too much visual effect is chaotic.

Color control methods:

First of all

Color is classified.

Second, plan the main colors of each display case.

(3) hang up the main colors.

(4) hang up the collocation of the collocation.

Readjust the arrangement of colors, fine tune the position and quantity;

Remove the part that destroys the color.

Note 2: control the type of elements hanging on the side.

The elements in the side hang of the same group should not be more than three, and too much will not have any emphasis, which will increase the consumption cost to consumers and reduce the purchase rate.

Note 3: consider associative functions

Side hanging display should not only pay attention to the combination and change of colors, but also make customers weary.

Usually customers will choose to try them on after browsing the side. Therefore, in the side hanging, we should consider the function of "association", and properly display related products, which can not only regulate rhythm, but also play a role of joint selling.

Note 4: consider convenience.

Side hanging displays are arranged in a complete matching manner.

As a combination, the advantage is that it can quickly and easily find suitable matching, not only for consumers to choose, but also for sales associates to make couplet.

Keep enough space between the goods to ensure that customers are convenient to take.

Take a side hanging bar as an example: to comply with the principle of 2/3 display quantity, push the merchandise to one side with one hand, so that the 1/3 space can be vacated most appropriately.