Diversified Sea Demand Highlights Platform Advantages, Ocean Terminal Upgrading Service Ready For November
At present, China is ushering in a new era of consumption. The younger generation, aged 20 to 35, has become the main force of overseas shopping. They gradually turn their attention to a better quality of life and pay more attention to the highlight of personal taste and life sentiment. The change of their consumption concept is leading this round of consumption upgrading.
It is understood that at present, more than 300 thousand commodities are available on foreign docks, covering 68 countries, over 20 categories, and 20 thousand professional buyers from all over the world.
Individualization
And diversified sea purchase needs.
Ocean terminal has been the first to complete the global logistics layout and take the lead in the industry.
Its official logistics, Beihai international, has established 15 large international logistics centers worldwide, more than 90 international flights a week. The goods from all over the world are only sent to consumers for 5 days, or even 3 days from the United States to Shanghai.
A data survey of the domestic leading cross-border e-commerce platform, ocean terminal, fully outlines the images of the mainstream users of the sea purchase.
Data show that nearly seven of the main consumers of sea shopping are women.
Over the past year, consumer spending on overseas shopping has been up to 18 times, compared with 7 in 2015.
Among them, the number of people who purchase more than 28 times of heavy sea consumption accounts for 35%. In the past year, the cost per capita of Hai Tao has exceeded 10 thousand yuan, the total consumption of the highest users is over 900 thousand yuan a year, followed by the 15 moderate crowd who spend 15 times a year, accounting for 42%, and the annual per capita sea consumption is 8000 yuan.
It is not difficult to see that
Overseas shopping
The overall frequency has been greatly improved compared with last year. Correspondingly, Chinese people's preferences for sea shopping also go from the rigid demand of milk powder and diapers to the soft demand that is combined with personality and interest.
The new Adidas NMD Limited tide shoes, the same star Moncler down jacket, Morocco niche jewelry APM, Swedish Baltic amber, and Turkey characteristic handicraft lantern have all become their target.
Since October, major cross-border electricity providers have launched the "double 11" and "black five" wars.
Through the baptism of the whole year of 2015, this year's overseas shopping will usher in a new round of explosive growth.
In response to this year's 11 month sea shopping craze, the ocean terminal has upgraded the product experience and service guarantee comprehensively, trying to make consumers buy reassurance and reassurance.
"The middle class," said Zeng Bi Bo, CEO.
Consumption concept
Since they have become more sophisticated, they want to buy good products, accept good services, and live a life of quality and respect.
At the ocean wharf, we not only provide goods and functions, but really connect the lifestyles of all parts of the world with Chinese consumers to fill the gap of consumer demand in all aspects of the Chinese people.
According to a survey by Nelson, "the overseas shopping channel of domestic e-commerce platform" and "domestic special sea search website" have become the most important overseas shopping channels for consumers, and more than 60% of respondents have chosen them, which has surpassed those who choose overseas websites, and the latter accounts for 48%.
The domestic cross-border electric business platform represented by ocean wharf has become the main battleground of the Chinese people.
At present, the domestic cross-border e-commerce platform is mostly self operated, and category restrictions have become the biggest constraint. Consumers can only choose from several single categories, such as mother and baby, beauty makeup and health care, which are sold by the platform.
By contrast, the platform of ocean wharf has attracted overseas buyers and merchants from all over the world, ensuring that commodity categories and sources of goods are continuously enriched, and at the same time, through strict scrutiny of buyers, it ensures quality at the source.
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