Beijing Brand Becomes The Main Force Of Fashion

This year's Beijing fashion week will become a "fashion appetizer" before the National Day holiday.

Of course, we

Fashion week is also indispensable for Beijing's fashion brand.

It is worth mentioning that the organizer of the event, Beijing fashion holding limited liability company, will carry out 6 new brands, including "bronze cattle", "Snow Lotus", "Tiantan", "Ramon", "green code" and "iriran", and 2 new brands of PURE TOUCH and no blame.

Speaking of these brands, Xiaobian wants to poke the tears of many small partners.

Because those old brands carry many people's youthful memories.

The "Tiantan" brand shirt was registered in 1955. It is the first professional shirt brand in Beijing textile construction since the founding of new China.

With its brand culture as its soul, it focuses on highlighting the cultural characteristics of the product in its design style and creating high-quality shirts with Chinese elements.

"Bronze bull"

This underwear brand originated from the water bronze cattle of the Summer Palace town. It has served the lives of the people for decades. The familiar ones almost let us forget its existence.

But when China's astronauts soar in space, the underwear they wear is just a series of functional products developed by bronze cattle, such as space physiological signal test vest, astronaut thermal underwear, space underwear, space gloves, space bag and so on.

Born in Shanghai, "Raymond", under the instructions of Premier Zhou, took root in Beijing. It was not only welcomed by consumers, but also once custom-made clothing for the leaders of the old generation, and became a designated unit of central leadership, team abroad and foreign envoys in China.

In 1964, the first cashmere sweater - Snow Lotus cashmere sweater was born in China, which broke the key technology of cashmere carding, which was tightly blocked abroad.

Breakthrough.

It is this "Snow Lotus" that warms us in winter.

Natural colored cotton is a new type of textile material developed in recent years. It has natural color, and the fabric without dyed can be directly tailored to make garments.

The "green code" brand came into being. Now, focusing on children's clothing and tailoring tailored to children's physical development characteristics are very suitable for the needs of children's healthy growth process, which naturally become the ideal choice for millions of mothers.

The brand of "iriran" originated in 1982. It is the largest manufacturer of feather products in North China, and it pioneered the first special trademark of down garments in China.

The "iriran" down jacket has been accompanied by the National Antarctic expedition and the China, Japan and Nepal international mountaineering team to the South Pole and across the Mount Everest to the roof of the world.

With the development of the era, "iriran" has been positioned accurately and started to make women's suits for middle-aged women and ladies.

On the basis of these old brands, Beijing fashion group has also extended two new brands, PURE TOUCH and no blame, though new, but with clear positioning.

The former is aimed at young people entering and leaving the workplace, adding colorful colors to their work journey with bright and colorful business dress. The latter comes from the book of changes, which provides customized services for men over 40 years old, and highlights their temperament.

It is also understood that the Beijing fashion summit held in the same period will focus on "fashion, technology and consumption", focusing on the pformation and upgrading of the traditional industries in the capital and the development of Beijing's fashion industry. The representatives of relevant government departments, professional research institutes, universities and enterprises will provide a guide for the development of Beijing's fashion industry.

The fashion Beijing creative exhibition focuses on "creativity, technology and life". It pays attention to the organic integration of fashion and technology, clothing and intelligence, creativity and life. Through the 3D printing fashion show and VR virtual reality interactive experience, the distance between the public and the fashion can be narrowed, and the lifestyle of fashion can be promoted and popularized.

As the co operative unit of this Beijing fashion week, the New Century Oriental Group Seth company will jointly sponsor the 2016 Beijing Fashion Week "Seth" news award.

Zhou Yunxiang, deputy general manager of Seth company, said that the relevant awards are aimed at promoting the development of fashion industry in Beijing. In mid and late October, the organizers will announce the results of the selection.