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The Vivid Embodiment Of Craftsman Spirit: Shoelace Gets 7 Patents.

2016/3/14 10:09:00 28

ShoelaceDesignBrand

In life,

Shoelace

Cases of fall injury caused by loosening occur frequently.

A few days ago, a shoe laced with the title of "national patent product" in Quanzhou was used not only to fasten or unfasten it quickly, but also to prevent loosening and death, so that people would not fall down safely.

If you do not know, a small shoelace can have such influence and popularity.

It is reported that the most important invention of this kind of shoelace, the "multifunctional elastic buckle buckle", has won 7 national patent products, and has 20 patents in both countries and regions.

In order to design this safe, practical and beautiful shoelace, designer Ding Jianxiang set up a R & D team to gather materials scientists and University industries.

Design

Research team, market research experts and many other forces have worked hard for years to develop safety shoelaces that can be mass-produced.

The success and failure of the research and development of the multifunctional elastic shoe buckle is inevitable or inevitable.

First, details determine success or failure.

Shoelaces are small things in life. However, during the Spring Festival, Chinese people went to Thailand, Japan and South Korea to see the necessity of the current supply side reform.

Small appliances, ballpoint pen and toilet lid are all very unattractive. There are many such products in our market, but few of them are high quality and reliable.

brand

The basic reason for its success is the craftsman spirit, which is embodied in the multifunctional elastic shoe buckle.

Secondly, the power of creativity is indispensable.

Creativity changes life, creativity achieves brilliance, creativity creates market.

From the marketing point of view, no creativity can lead the market. The rapid rise of domestic e-commerce represented by Alibaba has confirmed this point.

Facts have proved that creativity is not only in the giant system of earth shaking, but sometimes needs to be written from a small scale, such as Ding Jianxiang and his "multifunctional elastic shoe buckle".

Do not abandon the small, become a great virtue.

"Shoelace gets 7 patents" not only reflects the corporate social responsibility, but also the vivid embodiment of craftsman spirit.

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