Former J.P. Morgan Banker Began To Build Sports Pants

Like all fashionable and innovative entrepreneurs, the entrepreneurial idea of Public Rec founder Zach Goldstein also comes from his pain point: he sprouted this idea in college, when he was often worried about wearing unfit pants.

Build a sports pants that can be worn at work! When it comes to sports pants, people always associate it with a loose and relaxed style.

The goal of Public Rec, the startup company, is to try to reverse this stereotype by producing "exquisite" men's sports pants, which they call "AllDayEveryDayPant".

Goldstein used to be a banker at JP Morgan and a private equity firm in Chicago. He said that because he felt strange to work in a financial institution with his sports pants, he quit his job and started his own business to solve this problem.

Goldstein said: "our target customers are men who are well-educated at the age of 30-35. They may be very strong or like sports.

They may live in cities, but they like to go there often.

Go.

Most importantly, they care about their image and want to dress comfortably, and they want to look good after they go out. "

He said, he designed it.

Not only can you wear exercise, you can also go out to work, go out for brunch, watch a movie, and of course, it is no problem to go to work in a bank.

It is reported that the retail price of the sports pants is $95 and will not be sold in the physical store. Goldstein's current plan is to sell direct sales only.

"Instead of selling these sports pants in large retail stores, I would prefer to open online shops in the future," Goldstein said.

They have started designing T- shirts and sweaters, and the ultimate goal is to launch a whole range of products.

The market demand for men's casual wear is significant. For example, the famous fashion sports brand Lululemon has launched a sport and formal function of "ABC" trousers, attracting male consumers, priced at $128.

Goldstein said that what really makes his sports pants different is that they are not divided into small, medium or large sizes, but are based on waist circumference and length. This is the same as jeans or formal pants, because the pants will fit perfectly.

PublicRec is currently being raised on Kickstarter, the deadline was in July 18th, but the support has exceeded its financing target of $15000.