Adidas Turn Marine Plastic Waste Into Raw Material And Turn Waste Into Treasure.

As a result of cooperation, Adidas has officially announced that plastic bags will be phased out in its 2900 shops. At the same time, they also plan to develop a new technology to extract raw materials from marine plastic wastes and use them to produce their own products.

In recent years, with images

Such as Greenpeace.

Constantly putting pressure on them to reduce environmental impact and improve factory conditions, the major fashion brands compete to highlight their contribution to the social morality of enterprises.

For example, H&M, the famous Swedish fast fashion brand, promised to increase the number of products produced by recycled fiber to 3 times by the end of 2015.

Mass consumer goods industry uses a large number of

It has brought great pollution to the ocean. According to the data released by the United Nations Environment Programme (UNEP), the natural capital cost, an indicator of measuring environmental losses, has reached as much as $13 billion a year.

Parley for the Oceans is an environmental organization composed of artists, designers, musicians and scientists. It is committed to promoting marine environmental protection.

They said that a lot of plastic garbage will eventually reach the ocean vortex, some of them will be wrapped around whale, seabirds and turtles, and some of them will be swallowed by fish in the sea, thus damaging their internal organs.

Adidas announced these new initiatives when it released the company's annual sustainability report. The report also details some other measures they have taken to improve their environmental performance, including more cotton planted in sustainable ways and regenerated polyester fibers.

Adidas said they will work with Parley for the Oceans to develop new technologies to make recycled synthetic waste from synthetic waste. They will use this recycled fiber to produce their clothing products next year, and may also be used to produce upper surfaces of sports shoes.

Last year, Holland brand G-Star Raw and Parley for the Oceans jointly launched a RAW for the Oceans cowboy series with marine plastic waste as raw material.