Matsui Chusan: Muji Reform

Matsui Chusan introduced two series of reforms, including the internal and external causes, when the company experienced a major test of profit decline and loss after 90-99 years of smooth development.

In order to revitalized the enterprise, Matsui Chusan, after becoming president, first closed 10% of the shops, emptied the inventory, and made structural reforms.

Another important move is to change the atmosphere of Muji's own company and establish its own philosophy and values.

MUJI has been invited.

Participation in the design has improved the design of clothing products to a new stage.

The design concept of the entire product has undergone tremendous changes. With this change, more tourists are attracted.

In terms of sales, Muji produced a standardized sales code instead of relying on prime locations.

The standards for opening shops and the standards for decoration have been standardized.

Moreover, the specification books are updated every day.

The clerk can input this into the specification book, and the sales department sees this feedback to modify the specification.

And then send it to every shop.

All people sell according to their sales.

To run stores, standardize and visualize business.

In addition, Muji also has the Chinese version of the specification book, which is suitable for Chinese characteristics and is updated every month.

He also introduced the change of Muji in personnel training.

Through the unification of the talent training committee, the brand develops all the systems and systems for training talents.

The purpose is to arouse people's enthusiasm and arouse their enthusiasm.

Whether it is the front-line staff, until the section chief, and to the directors will be regular training every year.

In the end, Mr. Matsui revealed the overseas plan of imprint: 3 times more stores overseas than Japan, and it is expected to reach 300. Now, the proportion of overseas is now more than 35%.

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Recently, the company announced that the company and the Beijing century development Cci Capital Ltd (joint venture investment) will jointly launch a total of 1-2 billion yuan for the dark horse Pathfinder Travel Fund (provisional name).

The company's stock will resume trading from 14.

The dark horse Pathfinder travel fund is one of the important platforms for the layout and resource integration of the tourism industry. It will focus on the investment of angel and early stage in tourism.

According to the agreement, the proportion of team members of Pathfinder, venture investment and fund management company is 40%, 40% and 20% respectively; the Pathfinder intends to invest 50 million yuan to 100 million yuan, accounting for 50% of the total fund investment, and the fund will raise other funds for other tourism industry organizations and individuals, giving priority to those with tourism industry listed resources or industry leaders.

The duration of the fund is 7 years, the first 3 years are the investment period, and the latter 4 years are the management and withdrawal period. The single investment is expected to be between 1 million and 10 million (and not more than 10% of the total fund).

　　本次基金发起人中探路者具有资金优势与旅游行业运营管理经验，创展投资及其团队具有丰富的基金管理经验，且其股东创业家具有深厚的媒体基础，旗下黑马会旅游行业分会聚集了一大批活跃的具有创业精神的旅游行业创业者，与创展投资共同设立旅游行业基金是对探路者的旅游服务行业经验、资金优势、创展投资基金管理经验以及创业家丰富的创业者资源的有效结合，将充分发挥各方优势发掘优质项目，推进“互联网+”投资战略;此外，也有利于探路者公司积极把握国内旅游产业快速发展的有利时机，夯实公司旅行服务板块的发展布局，基于用户实现价值链的整合和产业扩张，与原有户外产业及拟布局的体育产业业务形成有效的协同互补，巩固公司在行业内的竞争优势，促进公司的持续、健康、快速成长。

However, Pathfinder also mentioned in the announcement that black horse Pathfinder Travel Fund has a long investment cycle and low liquidity. In the investment process, it will be affected by many factors such as macroeconomy, industry cycle, investment target company management, paction plan, merger and integration, and so on.

In this regard, Pathfinder will combine the overall macroeconomic trend, make full use of the company's resources and experience, create the background advantages of investment and entrepreneurs in venture capital and tourism industry, understand and grasp the development direction of the industry, find the targets with investment value, strengthen the pre investment risk control demonstration and post investment management, and withdraw in time to obtain investment returns.

At the same time, if the paction is finally concluded, the company will adopt a sound internal control and verification mechanism to avoid other pactions between companies and other companies of the company and those who invest and invest in dark horse Pathfinder.