Shandong Li Jie Invested 350 Million Yuan In Xinjiang'S Spinning Project.

A few days ago, Shandong high density Textile Co., Ltd. invested 350 million yuan.

The signing ceremony of the Akesu spinning project was held, and it became a member of the textile industry of Akesu textile industrial city.

It is reported that

It is divided into three phases.

The first phase plans to invest 120 million yuan in the construction of the spinning project, which will start in April this year and will be completed in October. The production scale will be 100 thousand spindles, the main product is 20~40 yarn, and 250 jobs will be created after the completion of the project. The two phase of the project will invest 120 million yuan to build the spinning project, and build 42 (416) air spinning, which will start in the second half of this year. The first half of 2016 will be completed. The main products are 16~30 yarn, which will provide 150 jobs. The three phase plan will invest in 110 million yuan for the construction of the textile project, which will commenced in the first half of 2016, and will be completed in the second half of 2016.

90 million meters, post employment can provide 200 jobs.

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Recently, the overall performance of China's apparel industry has become the focus of the industry. According to statistics, in the first three quarters of 2014, nearly 60% of apparel listed companies declined, while men's brands almost fell across the board.

In the first three quarters of the year, business income and revenue were up to two year-on-year data, indicating that 1 billion 495 million of the nine herd kings fell 15%.

Hinur 2 billion 640 million, down 18.7%.

Kaiser shares 355 million, down 1.9%...

Declining performance and brand closure have also become hot words in the clothing industry.

In this regard, how does the front line look at the business? How does the clothing brand break the ice?

The West China Metropolis Daily reporter recently interviewed men's wear front-line enterprises, as the local development of the international brand redI Bohr enterprise, can be described as a representative of the development of China's clothing industry.

Regarding the achievement question, Liu Changming, the chairman of the enterprise, has no doubt that "the economic situation is not good. Is the business of the rainbow company not affected? If it is not, it must be a lie."

How to break the ice in clothing enterprises? Liu Changming put forward a proposal from the perspective of his own successful practice. "On the basis of relative stability of hard power, enterprises can focus on improving their soft power."

According to understanding, Ray Tibor in the molding of soft power to do a lot of effort: first identified as the national industrial design center, inviting global strategic partners, international work team, domestic and foreign agents together creative 15th anniversary birthday Party, in order to capture the people, to highlight the quality of products, to build the three major brands of the enterprise.

The reporter noted that Liu Changming's analysis of the industry represents the consensus of China's top garment enterprises.

In addition to Ray Tibor, there are still many brands such as the wedding birds, the search for special stores, the home of men's clothing and so on.

Wang Zhuo, vice president of China clothing association, is very confident about the future of the clothing industry. He believes that the adjustment facing the garment industry is the "machine" that forced the "danger" to come out.

He believes that the rapid development of the past 20 years has covered many problems of the clothing industry itself.

"For example, we do not attach importance to product design and development, ignoring the deep integration of supply chain."

Wang Zhuo firmly expressed that the current round of adjustment is a good thing for the long-term development of China's garment industry. Through adjustment, China's clothing brand will be upgraded from product, brand to channel operation capability.