Is There Any Deviation In The Location Of The "Buyer'S Shop" In The Department Store?

The old fowl department store, which has been located at the top of the fashion and defeated the Wangfujing in Beijing, came back in 2013 and entered the Xidan business circle with a more fashionable style, and repositioned it in the middle and high end "light luxury" in cooperation with the domestic retail industry new show I.T group.

In order to create "light luxury", Beijing has adopted the "buying system". More than 300 brands of more than 500 fashion brands in the shop have been bought from the global buyers, of which more than 200 brands are introduced into China for the first time.

In Xidan, where there is an inch of gold, there are shopping centres, such as Yuecheng City, Han Guang Department store and Xidan shopping mall. In the original idea of the old Buddha's department store, the differential positioning of "light luxury" will bring itself different consumption groups from other shopping malls in Xidan.

Reporters arrived in France on Tuesday night.

Compared with the bustling crowds in other shopping malls, old Buddha's department store is a lot of cold water, and there are no more than 5 customers per store.

On the ground floor, nearly half of the stalls have been closed recently.

RET Zhao Ruihua, a senior analyst at China commercial real estate research center, said that "the two degrees of old Buddha's department store has been adjusted in China, but there is a certain deviation in site selection.

Xidan is dominated by young people and popular consumption, and its consumption power can not reach the middle and high-end crowd positioned by department store. On the other hand, the department store is only 50 thousand square meters, with a small volume.

It would be much better if we were in China World Trade Center and Tai Wang Road. "

It is understood that "

"High-end positioning, niche personality, high location requirements, Lian Crawford, Corso Como and other buyer shops are located in China World Trade Center, Financial Street and other high-end business district.

Zhao Ruihua said that Beijing customers have more shopping opportunities abroad, and the impact of "Hai Tao". Therefore, simply shopping at department stores is much more an experiential consumption. Like the Department of general merchandise, this small and medium-sized high-end department store has distinctive features in catering, and pays attention to privacy.

"After years of development, commercial real estate is paying more and more attention to the profession, and more and more emphasis has been placed on operational capability. Commercial real estate has shifted from development to competition."

Wang Yongping, Secretary General of China commercial real estate alliance, told reporters.

However, the rental income of Housing enterprises is still very low. On the whole, the domestic market returns are relatively poor, which can not meet the requirements of the capital side.

Well,

Where is the way out? Recently, the "light assets" mode such as Vanke and Wanda has attracted more and more attention and has been applied by more and more housing companies.