International Fur Association Photographed Vane Global Fashion Blockbuster

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The Xiaobian of the net introduces the global fashion blockbuster that the International Fur Association takes the vane.

Recently, the International Fur Trade Association (IFF) photographed a global fashion blockbuster, promoting fur fur's modern style and breaking the traditional stereotype of fur.

In October, the International Fur Association launched the online promotion campaign "fur, just now", and publicized it in a wide range of ways through social media, blog promotion, videos, mobile phones and GIF pictures.

The publicity blockbuster also includes print media publicity for famous fashion brands in the world's major markets.

The emphasis on online publicity represents an important change in the industry, which tends to rely on traditional advertising media for publicity.

The advertising blockbuster is surrounded by a group of beautiful fur and modern fur.

Men and women take pictures. Their way of dressing is very noticeable. Some are amazing. All pictures can be shared online.

Fur is the main trend of the 2014 autumn and winter series, and the advertising blockbuster just shows the concept of "just in time".

The focus of this advertising blockbuster's style, ideas and publicity programs is more focused on young people, while the International Fur Association hopes to attract a wider population through online and offline ways, because it plays a vital role in re attracting the interest of consumers of all ages and reassessing fur.

The core of this promotion is a wonderful minute minute fast-paced video. The male and female models are dressed in a series of colourful and varied fur suits, dancing with the Para One feat Jaw Music - When the Night.

The video is part of a model wearing a large black leather headset. Then the camera turns to a fur decoration without a handbag, then swiftly turns to a purple hood jacket.

Other unusual fur clothing also includes a fur baseball suit, including leather shoulder straps, knee pads and gloves. A male dancer wears a pair of fur slippers and wears a pair of Bracers; a model wears a classic fur rimmed glasses, a bearded man in a fur Parker coat and a fur lined pipe.

The end of the video is a series of scenes with different colors of fur, showing the lens of the advertising blockbuster "fur, now."

In order to achieve the desired effect of the advertising blockbuster, S2A Consulting, a French company responsible for creating, guiding, photographing the blockbuster and dealing with all kinds of affairs, invited two influential fashion bloggers to come to the scene behind the scenes.

Brian Boy (Bryan Boy) (www.bryanboy.com) and Gala Gonzalez (Gala Gonzalez) (www.amlul.com) released relevant comments and pictures of their personal experience through their social platform, and publicize the blockbuster and fur for their fans.

Brian Boy (Bryan Boy) got 7678 compliment shots from KENZO in his advertising blockbuster.

The International Fur Association saw about 3000000 days of discussions on the event in the two day shooting, and received more than 50000 compliment on the photo sharing application (instagram).

Brian Boy (Bryan Boy) and Gala Gonzalez (Gala Gonzalez) will continue to support this three month promotional campaign.

In the early October, when the event was launched, the International Fur Association has established a broader global sponsor campaign.

From the main video of the whole video, we will select the dynamic GIF images produced and the 6 outstanding images selected from the shooting as the pictures of the print advertisements.

A week before the launch of the official advertising blockbuster, three short 20 second trailers will be released through social media and the International Fur Association's own media platform, as well as carefully selected bloggers' communities to attract public attention.

The publicity program focuses mainly on the online, mobile and social sectors, including the Conde Nast's Vogue Italy version of Kangtai's website and Style.com, including the home page publicity and sponsorship of its weekly newsletter and the October Vogue US version of the mobile terminal.

The video will also be broadcasted on YouTube in the first three weeks of October.

Mark Oaten, chief executive of the International Fur Association, commented on this blockbuster: "in today's era, the fur has undergone incredible changes." (Mark Otten)

The brand new technology and innovation bring bright colors and lighter clothing, attracting women and men of all ages.

Our advertising blockbuster is to publicize fur's contemporary new style in a relaxed and interesting way.

"We need to think deeply about advertising methods to publicize the new look of fur.

This is the first reason why we firmly choose online / social media routes.

Traditionally, the luxury industry has been slow to respond to this propaganda, and the fur industry may be lagging behind the rest of the industry.

However, the sharing, dissemination and communication nature of online social media is the best choice for promoting fur's brand new modern appearance and attracting global attention.

Analysis of FUR NOW fashion blockbuster

Zhou Nan, Copenhagen Fenghua consulting company

Different from the hot cutting of fashion film industry nowadays, the film adopts the technology of jump shear combined with parallel editing, which was born in the new wave movie movement of France. It interspersed the different interpretations of fur from five main models, showing different stories at different times and different spaces, giving the film more wonderful sense of rhythm and rhythm.

The harmonious cross composition has a clear perspective and provides more balance and stability for the vivid and bright picture.

The lens follows a Fendi Callito keychain, which guides the viewer's attention upward from the waist of the model to the face, and shows infinite tension in the limited picture space.

The harmonious cross composition has a clear perspective and provides more balance and stability for the vivid and bright picture.

The lens follows a Fendi Callito keychain, which guides the viewer's attention upward from the waist of the model to the face, and shows infinite tension in the limited picture space.

In the screen switch, the "fur now" is full of strange things.

The background is constantly changing, and the font and background color of each group are exquisitely matched. The high saturation color and shade contrast, cold and warm contrast, and complementary colors are used to salute Kenzo with the same color sensitivity.

Fashion film is subverting the entire fashion industry, bringing more possibilities for marketing and visual communication. There will be more exciting fashion film challenges our eyeballs in the future.

Are you ready?