Ivyhouse Ivy Creates A Spring Garden With Children's Laughter.

High-end Brand of children's wear Ivyhouse Ivy children's clothing held the spring and summer new product ordering meeting in Shanghai early this month in 2015. With the theme of "Spring Spring Garden", this article combines the brilliant essence of SWAROVSKI ELEMENT (SWAROVSKI) to show the vitality of spring, earth and flowers, and butterfly dance.

Ivyhouse design director Giancarlo Mossi (Giancarlo Moses) said: "Spring Spring Garden" theme concept extends from the winter movement of autumn and winter in 2014. It also uses children's laughter and laughter, skillfully combining natural and childlike interest, and sprinkles fresh and elegant classics, school gardens, outgoing and limited four series children's clothing. "

Ivyhouse announced this year's "brand upgrade". With this order meeting, hundreds of franchisers and agents from all over the country are gathered together. Apart from demonstrating the 2015 spring and summer new products, fashion trends and industry development status, the first time to demonstrate to all supporters face-to-face the essence of the upgrading of the brand: the children's wear brand -ivyhouse, which was founded in 1986, has been full of vigorous vitality.

Chairman of ivyhouse Ye Qi Xian To share the market trend of 2014 China's baby pregnancy industry, in the past 3 years, the most important factor for agents and retailers to choose brand names is product quality, followed by "after sales service". However, with the development of the industry, the brand concept of "brand" has become the fifth important factor for agents and retailers. This phenomenon just echoes the intention of ivyhouse to promote brand upgrading.

Shi Jingxu, executive vice president of ivyhouse, said that brand upgrading is a kind of transposition thinking, from "what can I give you" to "what do you need me to do for you?" In the past, ivyhouse emphasized "giving children the best" and constantly satisfying material comforts. Now it is "finding the beauty of children together", encouraging parents to lead their children to discover their uniqueness and develop their ability to think independently.

like Ivyhouse brand The core spirit is unique, respect, self-confidence and excellence. I believe that every child wearing ivyhouse children's clothing is unique. He learns to respect others and himself, is full of self-confidence and creativity, and is full of ideals and aspirations for the future and become warmer people.