Domestic Textile Enterprises "Learn From" The American Home Textile Market

< p > maybe this is a problem that needs a href= http:// http://sjfzxm.com//business/ > Home Textile > /a.

In China, homogeneity of home textile products is very serious. Although many enterprises have been looking for differentiation, they want to establish their brand style and positioning. However, the speed of improvement is slow. Why is it? Because the consumption concept of domestic customers is uncertain and the consumption ability is not stable. In short, the domestic textile market is not mature enough.

If the domestic textile enterprises in the early years can still live well, regardless of the size, then, in today's market downturn, if the enterprises do not yet know how to adjust their product structure and do not know their brand positioning accurately, in order to find a piece of their own "territory", such enterprises will soon be eliminated by the market.

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< p > look closely at several home textile brands below a href= "http:// http://sjfzxm.com/news/index_c.asp" > US < /a >, and we can clearly know where their differences are.

Most of them are mainly home textile products of high-grade cotton fabrics, with jacquard and embroidery technology. The products are mainly characterized by fashion and comfort, and the price is relatively high. JCPenney, Bed Bath & Beyond are mainly made of pure cotton, polyester cotton blended and polyester sanded pure Chinese textile products. The products range from a dozen dollars to tens of dollars, and the consumption group is mainly middle class. The consumer groups established by Wal-Mart and Costco have been reduced to a cascade, mainly based on supermarket channels, and the products are mainly fast moving and cost-effective bedding. The price is more than ten dollars and twenty dollars, which can greatly meet the daily needs of the general public.

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The location of < p > > a href= "http:// http://sjfzxm.com/news/index_c.asp" > level < /a > clearly indicates that product positioning should be different for different consumer markets.

With the recovery of the American economy, the American consumer market is gradually warming, and the home textile market has a lot of room for growth. However, it is not easy for an enterprise to develop the American home textile market. It must be fully studied and prepared. Among them, precise product positioning, integration of cultural differences, the establishment of localized channel models, the construction of overseas teams, the perfect industrial chain, the high-quality labor force and productivity, and the integration of international thinking resources are the aspects that must be considered in the American home textile market, and also the urgent need for domestic textile enterprises to "learn from".

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