Tianjin University Of Technology And Other Universities Jointly Organize The Design Competition With Jordan Sports.

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The seventh China sports equipment design competition of the Jordan cup jointly organized by the association and Jordan sports Limited by Share Ltd opened a new model this year.

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Professionals in related fields have entered the six senior fashion colleges, Academy of Fine Arts, Beijing Institute Of Fashion Technology, Tianjin University of Technology School of art and clothing, Institute of Arts and design, Wuhan Textile University Clothing Institute, and clothing and clothing college respectively, and attended the knowledge lectures on sports equipment design expertise and professional sports design direction preheated by the competition in Tsinghua University.

This activity has been actively responded by teachers and students in Colleges and universities, and inspired them to have a deeper understanding of sports equipment design.

At the Tsinghua University, the students thought that the Jordan cup competition, through their lectures on professional knowledge, enabled them to have a comprehensive understanding of the design not only to be beautiful and fashionable, but also to emphasize the functionality; Beijing Institute Of Fashion Technology students believed that the activity made up for the lack of professional sportswear design course and had more confidence in the competition; after listening to the lecture, students at Tianjin University of Technology also indicated that they had found the direction in the design of sports equipment.

　　记者跟随乔丹体育股份有限公司的服装商品中心创意设计总监设计师黄皆明一起走进天津工业大学的课堂，300余名学生在看到学校公开栏里的宣传之后到场听课，毕业于1995年的设计师黄皆明从自己所接触的上世纪90年代的运动装备的发展史谈起，与学生一起分享了自己从事运动装备设计师以来，所接触到的国内外市场上的运动装备品牌的大致情况，其中包括阿迪达斯(adidas)、彪马(puma)、耐克、锐步、匡威以及国内体育品牌李宁及乔丹体育的相关市场定位，黄皆明提到体育运动装备的巨大市场前景，他提到两个关键时刻助推了体育品牌在大众市场的飞速发展，一是非典过后，让中国的老百姓更加意识到强身健体的重要性，另一个更为关键的因素是2008年奥运会在中国举办，这带动了中国全民运动风潮，同时催生了中国运动品牌的发展。

"In 2005, the market scale of China's sportswear market was about 25 billion yuan RMB, the market scale increased to 32 billion 800 million yuan in 2006, the growth rate of sports equipment reached 26% in 2009, and the share of sportswear market had exceeded 120 billion yuan in 2011.

Before such a rapid growth of market share, talent is a huge gap, especially the professional education of R & D personnel, design talents and higher education.

He explained that it is also under such circumstances that Jordan sports Limited by Share Ltd chose to take the responsibility of taking the lead sports brand and jointly organized the professional sports equipment design competition with the China Fashion Designers Association. Now it is the seventh year. 152 of the winners have been quickly added to the position of the sports brand designer. At the same time, several excellent winners have stayed in the Jordan sports equipment Limited by Share Ltd as designers. At present, they are the backbone of the company.

After introducing the market layout and general situation of the sports brand, Huang Jieming emphatically introduced the key elements of sportswear design, from the design of functional sportswear to the importance of scientific research and development of professional sportswear, and the influence of thermal humidity, raw material mechanics and materials on sportswear in the process of sportswear design, and reminded students to pay attention to the psychological needs of different sports items and the factors of color discrimination in the host and guest fields and the popularity of sportswear in designing sportswear.

Relaxed class time is only more than 30 minutes, Huang Jieming answered questions to many students, and introduced in detail the function of several samples of professional sportswear.

Ge Xiangzhi, a first-year graduate student in the Fashion College, felt a lot after listening to the lecture. "Before we thought about the design of sportswear, we mostly focused on the combination of surface elements such as shape design, color and popularity. After listening to the lecture, we improved our functional, fabric characteristics and comprehensive consideration of the environmental application of the designed clothing."

Zheng Zhiyong, a student of the second studio, who is interested in the development of sportswear design, is making a research report on the brand of sportswear specifically for the domestic market. He said that the lecture was made up in a timely manner, perfected his research report, and at the same time strengthened his confidence in designing sportswear.

Cao Lei, like many students, plans to take part in this year's Jordan Cup sports equipment design competition. He said that after hearing the class, he basically found the design direction of the entries. From the broad and boundless design, he now has more definite definitions and more details.