Opportunities And Challenges Faced By Enterprises In The New Trend Of Garment Industry

In the first quarter of 2012, both the industrial prosperity index and the early warning index declined. The index report comprehensively analyzes the changes and trends of the clothing industry, pointing out that the reasons are mainly due to the slow recovery of the world economy, the continuous downturn of the international market, the ups and downs of raw material prices, the rise of domestic labor costs, the tightening of financing environment, the adjustment of economic structure and the shrinking of consumer demand. At the same time, a trend judgement is put forward. The short-term boom will tend to decline, and the three quarter is expected to stabilize.

What needs to be added here is that the general trend of the industry is always the "synthesis" of countless garment enterprises. In the specific communication with some enterprises, I feel " Garment industry Behind the main trend is still a smooth imbalance, which is characterized by regional imbalance and imbalance between enterprises. In particular, due to the difference in competitiveness of specific enterprises.

Therefore, when we grasp the overall trend of the industry, we should also subdivide the specific situation of the enterprises. We should not only grasp the old problems of "factor cost" and "weak market", but also pay attention to the new challenges such as "re industrialization" in the European and American countries, and effectively guide the development of enterprises.

First, international brand Entry and order spanfer. In the past two years, not only the international luxury brands have entered the world, but also the international two or three brands have been involved in the Chinese market. With the rise of the "re industrialization" strategy in Europe and the United States, not only to strengthen the real economy in the mainland, but also to actively promote the entry of SMEs into China, the United States' golden key plan will promote the entry of 4000 small and medium-sized enterprises into China, which needs more attention from industry and enterprises. In addition, more and more domestic and foreign garment enterprises have shifted the "stock" order to emerging economies and developing countries outside China.

Secondly, the different competitiveness of enterprises is the key reason for the difference of market position. In the past a fairly long period of rapid economic growth, the number of garment enterprises in China has increased rapidly, and when the economic development has entered a "moderate growth period", a large number of enterprises have been constrained by their original development strategy. Some enterprises in the industry have maintained the pace of development at the beginning of the year. Some enterprises have increased their inventory clearance, reduced their stores and lowered their development speed, and some enterprises are on the brink of bankruptcy. The same environment, different performance, this is the result of differences in the competitiveness of enterprises.

Again, enter clothing The "3 era" is the direction of enterprises. At present, the traditional growth mode can not be sustained. Recently, some garment enterprises are discussing and suggesting that they should enter the "3 era". The "3 era", from the clothing industry, includes two aspects of product and business mode: one is the spanformation from fashion, leisure to fashion, and the other is the spanformation of business mode from traditional shop, online to offline brand retailing. The supply chain relationship of industrial chain efficiency, tightness, consumer service experience and so on will undergo new changes. "The two era" is a new trend.

In short, we should pay more attention to the new trend of global economy and respond positively. As many economists have said, under the conditions of globalization, the success of SMEs depends largely on the formulation and implementation of strategies. The strategy reflects the short-term and long-term responses of SMEs to challenges and opportunities in the business environment.