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Quanzhou: Enterprises Need Support From The Government For Their Two Venture

2012/3/14 8:29:00 18

Textile Clothing Pformation Brand

In March 11th, Quanzhou textile and clothing chamber of commerce two five president's office in Shishi Fujian merchants.

Finance

The center was held, including the responsible persons of seven famous wolves, Qipai, Green, Feng Zhu, Haitian, Haixing, Fucheng and banner kings. The chairmen or representatives of the more than 10 executive vice presidents of the Shishi spinning and weaving clothing trade association, such as the dittels, Wirancis, Fugu bird, Jinyuan, Xiao Pi Pi, Hua Hua, bin Nu and so on, also participated in the discussion and jointly discussed the pformation and upgrading of Quanzhou's textile and garment industry under the "two pioneering" environment.


Looking for high-end and high-end


Zhou Shaoxiong (seven wolves industry chairman): at present, domestic textile and clothing products have obvious domestic sales sluggish phenomenon, the main reason is more homogeneous clothing products.

From the perspective of the international market, the style of clothing is becoming more and more exquisite. The clothing or brand without style is very difficult to survive. Moreover, some new business models are beginning to emerge. Like the "Hai Lan home" mode, it is different from the textile and garment enterprises in Quanzhou.

At the same time, e-commerce has been developing rapidly in recent years. Textile and garment enterprises are also making efforts to make e-commerce. Although the volume of e-commerce sales in traditional enterprises is not large, it still makes the offline channel very painful.


For today's textiles

Clothing brand

There are still many problems, such as supply chain integration and so on.

In addition, the problem of franchisee is becoming increasingly prominent. The information feedback from the terminal to the headquarters is relatively slow, and the planned production mode can not fully link up.

Some enterprises say that workers are hard to recruit. In fact, to a large extent, the production plan can not be determined and the team can not cooperate.

Many enterprises appreciate the rapid reaction system of ZARA, and they are all learning, but the effect is not good. On the one hand, these enterprises do not have that scale; on the other hand, the quality and grade of products are not high.


Nowadays, many brands are going to high-end, and they need to find some high quality clothing manufacturers, but compared to Jiangsu,

Wenzhou

Guangdong and Quanzhou are mainly middle and low end products, with too few high-end products, focusing on sports and leisure products.

From last year, the output of sportswear began to decline, and entered the inventory digestion stage. The production and scale of the original plan were greatly affected, and the manufacturers were also affected.

Many companies place their high-end products outside, but there is still much room for high-end clothing production in the domestic market.

High-end clothing

Production can promote the upgrading of textile, dyeing and other upstream and downstream enterprises, and the chamber of Commerce will also propose policies to support high-end manufacturing industry through proposals to the government.

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