Anta Destroyed Nearly 40 Thousand Pairs / Pieces Of Counterfeit Products

A fire, nearly 40 thousand pairs / pieces counterfeit. Anta sports shoes , Athletic Wear Turn to ashes. Yesterday, Anta held a "crack down on counterfeit Anta trademark products exhibition and centralized destruction ceremony" at Jinjiang headquarters. Dozens of trucks counterfeit Anta products were sent to Jinjiang garbage incineration power plant to be destroyed on the spot.

It is learnt that with China's economic development entering a new stage, a number of influential "national brands" have sprung up in China. Take Anta, a leader in the domestic sports industry as an example. In recent years, there have been a number of brand names similar to Anta, similar in logo and logo, similar in advertising language, and consistent in the industry, which has seriously infringed the intellectual property rights of Anta brand.

Lai Shixian, executive director and chief operating officer of Anta Sports Products Limited, introduced that in the "special action against crimes against intellectual property rights and counterfeiting and selling inferior commodities" in Jinjiang, two law enforcement departments of Jinjiang public security and industry and Commerce jointly joined hands and actively cooperated with each other. They succeeded in cutting off more than 10 large-scale manufacturing and selling dens and arresting more than 10 criminals, and seized 40 thousand pairs of pieces of fake Anta sports shoes and sportswear, which saved about 10000000 yuan of economic losses for Anta.

"The deployment of this special action is meticulous, the scale of law enforcement is large, and the intensity of investigation and treatment is thorough. It is the first time in Jinjiang's industrial and commercial system, which has aroused great repercussions in the society. At the same time, it also greatly deterred criminals and produced very good social effects. Lai Shixian said.

It is reported that Anta has long attached importance to the work of counterfeiting and safeguarding rights. Since 2006, special departments have been set up to cooperate with industry and Commerce and public security to carry out this work. A long-term mechanism has been formed to effectively crack down on criminals who manufacture and sell fake Anta products, and fully protect the legitimate rights and interests of enterprises and consumers.

Huang Wenting, director of the legal department of Anta company, said: "as a brand benchmarking enterprise in Jinjiang, Anta has closely coordinated with the local industry and Commerce and public security departments to carry out this special action to fundamentally punish illegal criminals who sell fake products, protect consumers' rights and interests, and effectively demonstrate Anta's determination to protect its own intellectual property rights."