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Chinese People Tend To Buy High Recognition Luxury Brands.

2011/11/23 14:33:00 28

Shi Hui Ling, a customer experience director at a tourism school in Dubai, said: "Chinese consumers are very eager. Shopping They come here to travel with a lot of money, they want to buy those unique products, many people prefer. Handmade products "


The best selling gift on Maldives island is made of coconut shell or wood. statue 。 Most of the Chinese tourists from Beijing, Shanghai, Sichuan, Guangdong, Hangzhou and other cities, these tourists have a very rich experience in tourism, many of them have been to Hongkong, Thailand, Philippines, Vietnam and other countries. The only product that these tourists will not buy is a product printed with "made in China" brand. Chinese tourists will choose to bring many Chinese food, because many people are not accustomed to Western food. These tourists usually do a lot of pre - investigation, see various strategies and introductions on the website, and many people expect the local restaurants to provide Chinese food.


According to the 2011 BCG survey, by 2020, China's rich tourists will reach 100 million, which will account for 1/3 of the number of Chinese tourists traveling, and their expenditure will account for 40% of the total consumption of China's leisure market.


These tourists usually prefer the way of small group outing, and prefer to relax their unique travel classics. For many people, shopping is the first choice, like those luxury brands that are highly recognized in China. Most Chinese consumers have done their homework before going on trips, not impulse shopping, but according to the target they specified early in the morning.


Tourists from inland areas are very rich. They do not have much experience in going abroad. They usually spend 100 thousand dollars on a trip. Many brands are very famous abroad, but their popularity is very common in China. This is mainly because many brands are too difficult to read. For example, Cerruti is generally called 1881 in China, and Hugo Boss is generally called Boss. For most Chinese, recognition is the first thing, because if you spend 3000 dollars on a brand that nobody knows, it will be meaningless for them.

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