Unscramble The Secret Of Winning The Industry Of Nine Kings: The Herd'S Heart

China has such an enterprise, always regard quality as the core of the pursuit of things, they hope to produce every item of clothing is called quality, it is king nine.

Since the launch of the brand, the company's management has always regarded the high quality as the foundation of the enterprise's life, and constantly improves the product quality. "Professional and good quality" has become the most important brand asset, core value and brand symbol of nine Mu Wang.

It is bound to be magical to be able to maintain a leading industry for 11 years in a competitive fashion industry.

Such a magical enterprise is a nine year old king. We might as well try to uncover the mystery of its leading industry for 11 years.

"11 years ahead" leads China

Nine Mu Wang is China's leading business casual menswear brand enterprise. With strong brand awareness, huge marketing network, "professional quality" products, and vertical integration of business, the core value of the product is 9.

It can be said that the king of nine men is the leader of the men's trousers Market in China's men's wear industry.

As we all know, the clothing industry is a sustainable industry. After experiencing the industrialization and brand pformation, China's clothing industry has entered a relatively mature stage.

On the one hand, with the development of economy, the two or three tier cities and towns are rising rapidly, and a broader potential market has been developed. On the other hand, with the growth of many enterprises in the garment industry, competition is becoming more and more intense.

In the field of business and entertainment, nine Mu Wang has many competitors. How does "nine herding king" stand out to lead the industry?

"Five magic weapons" create the glory of King nine

Approaching the king of nine herd, it is easy to see that the "five magic weapons" have created the brilliant achievements of King nine.

The first magic weapon: a unique technological process.

Nine Mu Wang uses self-developed advanced trousers trousers hanging line, cutting, sewing and other production equipment. The above improved advanced equipment with its own characteristics has gradually formed a unique production process in the company's actual production operation, which has made an important contribution to reducing the defective rate of the company's products and improving the product quality of the company. At the same time, the quality raw material purchased by the company is also an important foundation for its product quality in the leading position in the industry.

In order to create high quality products in detail, consumers are dressed in nine kinds of pants products. When they are seated, they can avoid embarrassing situations when pants are worn. For example, the trouser pocket is open, the lining is exposed, the zipper parts are prominent, and the important parts are shedding.

Nine Mu Wang also aimed at different consumer groups in North and south, and after years of accumulated human data, constantly adjusted the styles and models suitable for different regions. Excellent edition is an important feature of the company's quality products.

The advanced production equipment, high quality raw materials and strict quality control are important factors for the brand characteristics of the product.

Advanced production equipment, unique production technology, strict product quality control, plus the company's product quality as its core concept ensures that the company's products have "professional quality", is one of the company's most prominent core competitiveness.

The second magic weapon: fashion design.

For a long time, King Mu has always taken the brand positioning as the core, guided the brand value as the goal, guided by the market and combined with the latest trend at home and abroad. According to the past sales data and market research, the clothing products suitable for the target consumer groups of the company have been developed.

The product design department of nine Mu Wang has a team of business, leisure, surface accessories, pre development and technical quality control. Each design team designs different styles of clothing according to its own clothing product section.

In order to further strengthen the company's core products, the company has a male trousers design team to consolidate its leading position in the market.

The annual product design of nine Mu Wang is based on the commodity planning scheme, and is designed and developed according to the commodity planning scheme. The company has developed more than 2000 styles every year to satisfy different consumer preferences.

The third magic weapon: the meticulous management of the leader.

In terms of meticulous management, nine Mu Wang has launched the information strategy plan in a comprehensive way, and has comprehensively combed and scientifically planned the information needs of business management in the next three years. It will systematically introduce business development matching, industry-leading product lifecycle management (PLM), supply chain management (SCM), channel and terminal management (DRP&POS), business intelligence (BI) and other systems. The deployment covers the highly integrated and integrated information management system in various business areas of the company. At the same time, the infrastructure such as data center and network center will be built into an international level to ensure the efficient, safe, stable and sustainable operation of the information system.

In order to ensure the effectiveness and foresight of the implementation of the informatization strategy, the company will further strengthen the construction of the information management system and optimize the structure of information talents, consolidate the leading position of the company's informatization management level in the industry, and develop towards internationalization. At the same time, we should import the management tools such as the Balanced Scorecard and so on, and improve the performance management system of the informatization construction.

The fourth magic weapon: the increasingly mature marketing network.

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At present, nine Mu Wang has established a large and mature marketing network. The sales market of its brand clothing is mainly concentrated in the one or two tier cities in China. The company has been expanding the terminal sales network for many years. As of December 31, 2010, the number of self operated and franchised terminals has exceeded 2710, covering the key business circles of 31 provinces, autonomous regions and municipalities directly under the central government.

At the same time, the company's marketing network is also maturing. A clear and reasonable channel mode can effectively reduce the terminal business risk and improve the profit of the company's sales. Especially in the early stage of its establishment, the mode of direct battalion management to develop the direct management mode and experience of the market is also an important advantage for the company to participate in the market competition.

Behind the high quality, there is a huge system engineering support, from large-scale and strict procurement to the vertical integration mode of brand promotion, R & D design, production and sales, to the self-made production, the processing and production supplemented, the sales mode of direct sales combined with the alliance, to the fine information management, and the "four magic weapons" as the core of all this created the high quality clothing brand -- nine herdmen.

It is precisely because of the nearly paranoid pursuit of high quality that King Mu has created one miracle after another.