Ispo China Lets Outdoors Get Closer To Life

　
Since 1970, every year in February Ispo (Munich international sporting goods and sports fashion trade fair) held in Munich, Germany At present, it is the largest comprehensive trade fair in the world sporting goods and sports fashion industry. Its exhibits cover all the important categories of the sports industry. Ispo China, As a sub exhibition of Ispo in China, it strives to let the whole world cast its attention on the emerging Asian sporting goods market, and display the local professional brand while bringing the international brand.

　　
Ispo China, 2005 For the first time in China, it landed in China. Outdoor and snow sports in China The international professional sports fashion and equipment exhibition. After more than six years of development, Ispo China still maintains the characteristics of "only brand exhibitors" and "highly professional", and has been highly recognized by the industry. According to industry estimates, the total value of China's sports consumer goods market is about 7 billion euros. Now, Asia, especially China, has proved its position in the international sports consumption development market. Even in the period of economic hardship, the growth is obvious here. As China's urban population income has increased by more than 10% per year, people's consumption concept is changing. The well-known brand products are especially popular. This is a good sign for suppliers of branded products both at home and abroad. In addition to income improvement, more and more people participate in sports fitness, which has also played a positive role in market development.

　　
In 2011, there was another encouraging growth in exhibitor registration. Exhibitors reached 276, an increase of 29% over the previous year. Among them, 182 domestic exhibitors, an increase of 27%, accounting for 66% of the total number of exhibitors; 94 international exhibitors, an increase of 32% over the previous year. This year, a total of 350 brands came from 19 countries, a 17% increase over the previous year.

　　
The rapid development of outdoor sports in China has prompted more. International brand participation in ISPO CHINA2011 Exhibition, Phenix, Cratoni Helmets, Osprey, Oakley, Thinkpace, Barco, Salewa, Adidas eyewear and Deeluxe Many other international brands will be exhibiting for the first time this year. In addition, this year also welcomed the French Pavilion, mainly from outdoor brands and enterprises in loa. With the expansion of exhibitors, the exhibition area is also increasing. Ispo China 2011 The area is nearly 30 thousand square meters, nearly 20% more than in 2010.

　　
Ispo China's "retailers forum" held in the same period, with the development of China's outdoor retail industry from scratch, from small to large, from single to diversified, has been highly recognized by the whole industry. In 2011, the forum and industry will usher in a comprehensive upgrading. Ispo China The annual report on China's sporting goods and fashion brand department store retail sales published in the 2010 annual meeting of the China National Business Information Center is the first to meet with you in the forums. It reports on the sports fashion category brands of over 100 major shopping malls and shopping centers in 20 key cities of the country, including statistics, analysis and comparison of the total retail sales and market share of nearly 100 outdoor brands in the shopping mall, and analyzes and forecasts the market development of typical cities in the country.

　　
In view of the professional needs of retailers with different channels, the forum is divided into two sub venues, namely "outdoor stores" and "shopping malls dealers" in the afternoon, and professional advisors are invited to carry out thematic training on display decoration, clothing matching and sales. In addition, the Forum continues to bring European retailers and representatives from various domestic channels to share experiences.

　　
With the continuous development of the industry, as a bridge between brands, traders and consumers, Ispo China has expanded the influence of the exhibition to department stores and distributors, and has also become a gathering place for Chinese outdoor enthusiasts. This year's Ispo China not only keeps specialization, but also highlights the theme of life. It can be seen that China's outdoor market has been quite optimistic.

　　
During the exhibition, 2011 China sports fashion trend forum, 2011 Asia Pacific snow industry forum, 2011 China Outdoor Industry Forum, Fifth China outdoor outdoor industry summit, 2011 Beijing winter running carnival, and Ispo China's first partner 2011 Banff Mountain Film Festival World Tour and so on. All of this indicates that the popularity of outdoor culture in China will usher in the fastest pace in history.

　　
Turning on the 2011 Calendar, China's sports industry has also launched a new "challenge". How can domestic traditional sports brands break through the bottleneck? How do "Nike" and "ADI" infiltrate the network to the 345 line market? How did "Anta" and "PEAK" break through the second tier cities with big monopoly? How did Lining break through the attack? Should sports brands in China make an essay on "life"?